Building the Future of Wellness
The key to growth is a clear plan.
Our Services
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Having a sauna and a cold plunge is no longer enough.
Find your unique story, stand out from the crowd and lead with authenticity.
Marketing and Sauna Culture Consulting for hospitality and travel operators who are ready to harness authentic sauna culture for growth — and tap into the next wave of wellness.
Wellness Travel, Bathing Culture, Marketing Strategy, PR & Launch
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Strategic guidance for visionary founders, leaders, practitioners and clinicians.
Learn real-life tested tools and strategies from the startup world.
Gain the clarity, confidence and wording to expand—and take your brand and business to its next bold level.
Brand Strategy, Business Mentoring, Social Media & Sales
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Stretch your mind. Find new perspectives.
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Your vision deserves to be seen.
Balthén — your partner in strategic storytelling and wellness marketing.
Authentic Sauna Culture
Wellness Marketing
Brand Strategy & Business Mentoring
Expand with Clarity
Growth shouldn’t feel like guesswork.
You know your vision is different from others — but translating that into a clear, magnetic marketing can be hard.
What makes you different in the market?
How do you share your expertise in a way that actually sells?
And finally… How do you expand without feeling overwhelmed and losing your essence?
That’s where I come in.
With years of experience as a startup sales executive, brand strategist, and sauna & wellness expert, I now help founders and wellness operators turn cultural insights, wellness-market knowledge, and startup launch experience into stories that sell.
Together, we craft the words, structure, and strategy your brand needs to stand out. And to grow with confidence.
Because clarity is kindness —
And in a crowded market, it’s what makes you unforgettable.
Take your brand and business to the next level with clarity and ease.
About Me
Hi, I’m Linda Helistö — An Economist, Sociologist, and a former startup Sales Executive turned cultural strategist, brand builder, and business mentor.
I help visionary founders and wellness and hospitality operators craft magnetic brands and compelling market presence.
How? By creating stories that sell.
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I believe in the power of strategic storytelling. Creating stories that sell.
When you see yourself and your business clearly, expansion is possible.
In my startup years me and my team launched and scaled sales +4000% on our second year of business.
Since then, I have used the same framework to help my clients launch new products and services, take their brands to the next level and find business growth from new places.
Especially in health and wellness. For both operators and visionary founders and CEOs.
As a Finn and co-founder of Canada’s first sauna industry event, the West Coast Sauna Summit, I have a bird’s eye view into the global wellness market.
As a strategic partner, I bring sauna and bathing culture and unique wellness market understanding into communications and strategy — helping operators and founders cut through the market noise and get noticed.
Without clarity even the most innovative founders and leaders risk blending into a crowded market, losing momentum, or being overlooked by the right audience.Why? Because when you aim for expansion, you have to look to places you haven’t looked before.
And for my clients, I help to clarify what is still muddy and find the next steps to growth.
Let’s work together and expand your brand and business to its new, exciting phase!
Building Stories that Sell
Innovation and vision alone aren’t enough. Even the most creative founders and wellness operators can struggle to turn ideas into impact without the right market insight, positioning, and strategy.
You need a strategic story. A story that sells — and has the power to build the future.
What you do is unique, and it has the potential to change people’s lives and move the culture forward. However, brands that don’t clearly communicate their unique value, cultural relevance, and unique positioning risk being overlooked or blending with the rest.
With strategic guidance, you gain more than direction: you gain the ability to make confident decisions, prioritize growth opportunities, and position your brand to resonate with the audience that matters most.
Find your clarity and expand with ease.
Sauna Culture Consulting and Wellness Marketing
— for businesses
How can hotels, resorts, and wellness brands integrate authentic sauna culture into guest experiences, attract new clients, grow revenue, and stand out in the wellness market?
CONSULTING | MARKETING
Business Mentoring & Brand Srategy
— for professionals
How can wellness entrepreneurs and healthcare professionals take their brands and businesses to the next level?
BUSINESS MENTORING | BRAND STRATEGY
Scedule a call
Clarify your vision
Create a plan
Expand & Grow
Join the momentum
As seen in
Let’s Find Your Unique Steps to Growth
Book a 45-minute Clarity Call to uncover your brand’s unique story and map your next steps — and see if I’m the right guide for this next exciting phase of your journey.
This session is designed for founders and wellness leaders who want to stand out, expand strategically, and bring their vision to life with confidence.
Are you Ready to Step into your Next Phase?
I’d love to learn more about you, see if we are a great fit, and help you to bring forth this next brave, fun, and invigorating stage of your business—and life!