Finding the Story.
What makes you unrepeatable, truly different, is already here. My work is to bring it forward and tell your story as beautifully as it deserves.
Brand development · Story · Market positioning
A brand as true — and as good — as the thing you've built.
Fuelling the next phase of growth.
You can feel there's more. More to you than your brand is currently showing — a truer story than the one being told, and you can feel the distance between them.
That is what excellence is — using everything you have and expressing everything you are.
Perhaps you're ready to invest in yourself, and build a personal brand that matches who you've become. Perhaps your business has reached a turning point, and you want find the new through line or a more fitting positioning. Perhaps you're creating something new, and you want its story told right — accurate and beautiful — from the first word.
Making things as great as they can be, and seeing the story told as well as it deserves. Alignment with the inner and the outer.
That is the work. To bring forward everything you are, and give it a form as excellent as the thing itself.
LINDA HELISTÖ
M.Sci.(Econ.) · B.Soc.Sci.(Sociology) · Founder, Baltén · Co-Founder, West Coast Sauna Summit
Economist and sociologist by training. A former sales executive who scaled IT ventures, finding the stories that transfer to growth. Co-founder of West Coast Sauna Summit, Canada's largest sauna industry event, and founder of Balthén, a cultural production studio. Trained in somatic and nervous system science under former NASA stress researcher, medical biophysicist and psychotherapist Dr. Peter Levine.
We are never only one thing.
For the last decade, I have helped companies and founders across North America and Europe to find their new throughline, and find the words to express that growth.
Brand Development & Business Mentoring
Most people are too close to their own story to see it. There's more to you than you're showing — more facets, more history, a wider point of view. But it may not be obvious how it all comes together as a coherent story, to the right.
That's my work: to find the through line. The new story beneath everything you offer, and the words that have the power to reach the right people. The story — told with the clarity and beauty it deserves.
1:1 Brand Development and Business Mentoring by application.
“With Linda’s help, I was able to clarify my thoughts, and afterwards, I could better articulate them on my website and in other contexts. ”
“Linda’s approach is immensely inspiring and integrative. She sets the framework while simultaneously giving space.”
Express all that you are.
The beginning of the work is simply understanding what's already there. So tell me about it — where you are, and where you want to go — and let’s see if I am the right person to help in this new, exciting phase in your business and life.