Brand Strategy and Executive Consulting for Industry Leaders.
Gain the clarity and focus to take your next step with confidence.
Expand with Ease
Our Services
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Stand out and expand with authenticity.
Wellness Marketing and Sauna Culture Consulting for hospitality, design and travel operators who are ready to harness authentic sauna culture for growth — and tap into the next wave of wellness.
Wellness Travel, Bathing Culture, Marketing Strategy, PR & Launch
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Strategic guidance for visionary founders, leaders, and practitioners.
Real-life tested tools and strategies from the startup world with intuitive and body-mind perspectives.
Gain the clarity, confidence and wording to expand—and take your brand and business to its next bold level.
Brand Strategy, Business Mentoring, Social Media & Sales
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Your vision deserves to be seen.
Balthén — your partner in strategic storytelling, marketing production and building the future of wellness.
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Customer understanding and business creativity. Sauna culture and the future of wellness. Startup learnings and body-mind-business.
Tell a bit more about your situation, and let’s create together!
Authentic Sauna Culture
Wellness Marketing
Brand Strategy & Executive Mentoring
Expand with Clarity
Growth shouldn’t feel like guesswork.
Your vision is different from others. But translating that into clear, magnetic marketing is not easy to do on your own.
That’s where I come in.
With years of experience as a startup sales executive, brand strategist, and sauna & wellness expert, I now help founders, executives and operators turn cultural insights, wellness-market knowledge, and startup launch experience into stories that sell.
Together, we craft the words, structure, and strategy your brand needs to stand out. And to grow with confidence.
Because clarity is kindness —
And expansion can come only from rooted clarity.
Take your brand and business to the next level with clarity and ease.
Hi, I’m Linda
Founder. Brand Strategist. Consultant. Mentor.
Hi, I’m Linda Helistö — An Economist, Sociologist, and a former startup Sales Executive turned sauna entrepreneur, cultural strategist, brand builder, and business mentor.
I help visionary founders and wellness and hospitality operators craft magnetic brands and compelling market presence.
How? By creating stories that sell.
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I believe in the power of strategic storytelling. Creating stories that sell.
When you see yourself and your business clearly, expansion is possible.
In my startup years me and my team launched and scaled sales +4000% on our second year of business.
Since then, I have used the same framework to help my clients launch new products and services, take their brands to the next level and find business growth from new places.
Especially in health and wellness. For both operators and visionary founders and CEOs.
As a Finn and co-founder of Canada’s first sauna industry event, the West Coast Sauna Summit, I have a bird’s eye view into the global wellness market.
As a strategic partner, I bring sauna culture and unique holistic wellness market understanding into communications, service design and strategy — helping operators and founders cut through the market noise and get noticed.
Without clarity even the most innovative founders and leaders risk blending into a crowded market, losing momentum, or being overlooked by the right audience.
Let’s work together and take your brand and business to its new, exciting phase!
Find your clarity and expand with ease.
Building Stories that Sell
What you do is unique. Your work and vision has the potential to change people’s lives and move the culture forward.
However, if you can’t communicate this to people, your people won’t find you. Wrong customers, missed opportunities and untapped growth. A recipe for overwhelm and frustration.
Expansion starts with a clear inner vision and clear next steps. With strategic guidance, you gain more than direction: you gain clarity on how to take the next step.
Are you ready to step out of the box and expand?
Schedule a call
Get Inner Clarity
Communicate Your New Story
Expand & Grow
How it works
As seen in
Let’s Find Your Unique Steps to Expansion
Book a 45-minute Clarity Call — and see if I’m the right guide for this next exciting phase of growth.
This session is designed for founders, senior executives, as well as practitioners and wellness leaders who want to stand out, expand strategically, and take their brands and businesses to the next level.
Are you Ready to Step into your Next Phase?
I’d love to learn more about you, see if we are a great fit, and help you to bring forth this next brave, fun, and invigorating stage of your business—and life!